12.31.12

Two Ways To Respond On Social Media  by Scott McClellan

This blog post was written in the aftermath of the Newtown shootings, but his point is definitely worth thinking about.

In the best of times and in the worst times, we have a choice to make:

Descriptive or Prescriptive responses?

These two kinds of responses convey radically different tones and perspectives, and it’s our job as communicators to evaluate what tones and perspectives we ought to convey through the various mediums at our disposal.

Descriptive responses –describe what they’re doing, thinking, feeling, and/or experiencing.

Prescriptive responses – prescribe to others what they should do, think, feel, or experience.

What are your thoughts? Is there even another type of response we should consider?

To read the original article click here.

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