5 Reasons Millennials Stay Connected to Church by Barna Group
September 17, 2013 – Everyone has an opinion about why Millennials are leaving the church. It’s a controversial topic, one that Barna Group’s researchers have been examining for a decade.
The topic was reignited this summer when blogger and author Rachel Held Evans wrote a piece about why Millennials leave church. Her editorial struck a nerve, sparking response pieces all across the web and generating more than 100,000 social media reactions in the first week alone.
Yet whatever one’s personal view of the reasons behind Millennials staying or going, one thing is clear: the relationship between Millennials and the Church is shifting. Barna Group’s researchers have been examining Millennials’ faith development since the generation was in its teen years—that is, for about a decade. During that time, the firm has conducted 27,140 interviews with members of the Millennial generation in more than 200 studies.
And while Barna Group’s research has previously highlighted what’s not working to keep Millennials at church, the research also illuminates what is working—and what churches can do to engage these young adults.
The Harsh Realities of Millennial Faith
But first, the concerns of Millennials leaving the Church must be understood.
Parents and leaders have long been concerned about the faith development of the generation born between 1984 and 2002—and for good reason. First, Barna research shows nearly six in ten (59%) of these young people who grow up in Christian churches end up walking away from either their faith or from the institutional church at some point in their first decade of adult life. Second, the unchurched segment among Millennials has increased in the last decade, from 44% to 52%, mirroring a larger cultural trend away from churchgoing among the nation’s population.
Third, when asked what has helped their faith grow, “church” does not make even the top 10 factors. Instead, the most common drivers of spiritual growth, as identified by Millennials themselves, are prayer, family and friends, the Bible, having children, and their relationship with Jesus.
Culture: Acceleration and Complexity
Still, not all is doom and gloom when it comes to faith among Millennials. In contrast to the widespread religious disillusionment marked among so many of their peers, millions of Christian Millennials remain deeply committed and active in their faith.
About one-quarter of 18- to 29-year-olds are practicing Christians, meaning they attend church at least once a month and strongly affirm that their religious faith is very important in their life. A majority of Millennials claim to pray each week, one-quarter say they’ve read the Bible or attended a religious small group this week, and one in seven have volunteered at a church in the past seven days.
These spiritual practices are notable, says David Kinnaman, president of Barna Group, because the broader cultural trends have not been particularly friendly to faith.
“Millennials are rethinking most of the institutions that arbitrate life, from marriage and media, to government and church,” says Kinnaman, the author of You Lost Me and unChristian who has spent the last 20 months speaking nationally about the challenges facing today’s Millennials. “They have grown up in a culture and among peers who are often neutral or resistant to the gospel. And life feels accelerated compared with 15 years ago—the ubiquity of information makes it harder for many to find meaning in institutions that feel out of step with the times. Millennials often describe church, for instance, as ‘not relevant’ or say that attending worship services ‘feels like a boring duty.’
“Furthermore, many young Americans say life seems complicated—that it’s hard to know how to live with the onslaught of information, worldviews and options they are faced with every day. One of the specific criticisms young adults frequently make about Christianity is that it does not offer deep, thoughtful or challenging answers to life in a complex culture.”
But this criticism is also a sign of hope, Kinnaman suggests, since it means Millennials are craving depth—a need the Church is uniquely poised to meet. In this respect, the research points to five ways faith communities can build deeper, more lasting connections with Millennials.
1. Make room for meaningful relationships.
The first factor that will engage Millennials at church is as simple as it is integral: relationships. When comparing twentysomethings who remained active in their faith beyond high school and twentysomethings who dropped out of church, the Barna study uncovered a significant difference between the two. Those who stay were twice as likely to have a close personal friendship with an adult inside the church (59% of those who stayed report such a friendship versus 31% among those who are no longer active). The same pattern is evident among more intentional relationships such as mentoring—28% of Millennials who stay had an adult mentor at the church other than their pastor, compared to 11% of dropouts who say the same.
Kinnaman is quick to point out the limitations of such a study: “It’s important for anyone who uses research to realize correlation does not equal causation.
“Yet, among those who remain active, this much is clear: the most positive church experiences among Millennials are relational. This stands true from the inverse angle as well: Seven out of 10 Millennials who dropped out of church did not have a close friendship with an adult and nearly nine out of ten never had a mentor at the church.
“The implication is that huge proportions of churchgoing teenagers do not feel relationally accepted in church. This kind of information should be a wake-up call to ministry leaders as well as to churched adults of the necessity of becoming friends with the next generation of believers.”
2. Teach cultural discernment.
A second important ministry outcome for today’s Millennials is helping them develop discernment skills—especially in understanding and interpreting today’s culture. For example, active Millennial Christians are more than twice as likely to say they “learned about how Christians can positively contribute to society” compared to those who drop out (46% versus 20%). Actives are also nearly four times more likely to say they “better understand my purpose in life through church” (45% versus 12%).
For a generation that already laments the complexity of modern life, the Church can offer valuable clarity. Millennials need help learning how to apply their hearts and minds to today’s cultural realities. In many ways, pop culture has become the driver of religion for Millennials, so helping them think and respond rightly to culture should be a priority.
Although, such development must also take care to avoid the overprotective impulses that are driven by fear of culture. Rather, Millennials need guidance on engaging culture meaningfully, and from a distinctly Christian perspective. This idea of finding a way to bring their faith in Jesus to the problems they encounter in the world seems to be one of the most powerful motivations of today’s practicing Christian Millennials. They don’t want their faith to be relegated to Sunday worship, and this desire for holistic faith is something the Church can speak to in a meaningful way.
3. Make reverse mentoring a priority.
A third thing Barna Group’s team has learned about effective ministry to Millennials is that young people want to be taken seriously today—not for some distant future leadership position. In their eyes, institutional church life is too hierarchical. And they’re not interested in earning their way to the top so much as they’re want to put their gifts and skills to work for the local church in the present—not future—tense.
The term “reverse mentoring” has come to describe this kind of give and take between young and established leaders. Kinnaman says, “Effective ministry to Millennials means helping these young believers discover their own mission in the world, not merely asking them to wait their turn. One way to think about this generation is that they are exiles in something like a ‘digital Babylon’—an immersive, interactive, image-rich environment in which many older believers feel foreign and lost. The truth is, the Church needs the next generation’s help to navigate these digital terrains.”
The research shows few churches help young people discover a sense of mission, though this too is important in cultivating a faith that lasts. Millennials who remain active in church are twice as likely as dropouts to say they served the poor through their church (33% versus 14%). They are also more likely to say they went on a trip that helped expand their thinking (29% versus 16%) and more likely to indicate they had found a cause or issue at church that motivates them (24% versus 10%).
4. Embrace the potency of vocational discipleship.
A fourth way churches can deepen their connection with Millennials is to teach a more potent theology of vocation, or calling. Millennials who have remained active are three times more likely than dropouts to say they learned to view their gifts and passions as part of God’s calling (45% versus 17%). They are four times more likely to have learned at church “how the Bible applies to my field or career interests” (29% versus 7%). A similar gap exists when it came to receiving helpful input from a pastor about education (21% versus 5%), though going so far as offering a scholarship (5% versus 2%) was not particularly widespread.
“Most churches seem to leave this kind of vocation-based outcome largely at the door,” comments Kinnaman, “unless these students show interest in traditional church-based ministry.” But what Millennials are seeking goes beyond this. Kinnaman calls it “vocational discipleship,” a way to help Millennials connect to the rich history of Christianity with their own unique work God has called them to.
5. Facilitate connection with Jesus.
Finally, more than a mere community club helping youth cross the threshold of adulthood, church communities can help Millennials generate a lasting faith by facilitating a deeper sense of intimacy with God. For example, Millennials who remain active are more likely than those who dropped out to say they believe Jesus speaks to them personally in a way that is real and relevant (68% versus 25%). Additionally, actives are much more likely to believe the Bible contains wisdom for living a meaningful life (65% versus 17%).
“This means Millennials who retain a longer-lasting faith than their peers are more likely to find a sense of authority in the Word of God—both in the pages of the Bible as well as in their experience of intimacy with the God they follow,” Kinnaman says.
Of course, many church leaders are already trying to connect biblical authority to a personal relationship with Jesus for their young people. So what is happening to thwart these efforts?
Kinnaman explains, “In part, it is a failure of not connecting Jesus and the Bible to the other outcomes identified in this research—relational, missional, vocational and cultural discernment. In other words, the version of ‘Jesus in a vacuum’ that is often packaged for young people doesn’t last long compared to faith in Christ that is not compartmentalized but wholly integrated into all areas of life.”